Marketing Specialist

Company: Meritage Homes
Location: Jacksonville
Posted on: November 20, 2024

Job Description:

Responsibilities

• Develop and execute annual division marketing plan in collaboration with division leadership and Regional Marketing Director
• Effectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the company
• Design quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openings
• Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local level
• Create strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits
• Maximize division's brand awareness and perception with key targets; consistently execute to brand standards across market
• Track and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategies
• Develop and execute PR strategy to generate positive news coverage
• Develop and maximize digital presence for division and individual communities
• Create, audit and maintain community web presence on Meritage Homes website
• Create and maintain collateral materials (sales tools) for new and existing communities
• Build and manage vendor relationships
• Oversee and coordinate all consumer promotions and events including planning, execution and results-tracking
• Effectively implement the company's national agent program and create local strategy for agent outreach efforts including messaging and event planning
• Prepare and effectively manage budgets for division advertising and new community start-ups as well as model furniture and sales offices
• Nurture a play-to-win culture by modeling and encouraging departmental best practice sharing
• Responsible for departmental administrative tasks including vendor set-up, invoice coding/processing/tracking and expense report preparation.
  Qualifications
  
  
  • Bachelor's degree in Marketing or related field
  • 3+ years of marketing experience, preferably in homebuilding or real estate
  • Excellent written, verbal and interpersonal communication skills with strong attention to detail; ability to copywrite, edit and proofread materials for grammar and content.
  • Strong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, photo editing and website content management systems
  • Ability to influence others and overcome objections
  • Excellent written, verbal and interpersonal communication and presentation skills with keen attention to detail
  • Experience managing relationships with marketing-related vendors
  • Strong team player with a demonstrated ability to work well within cross-functional teams #LI-AJ3
    Overview
    
    Are you looking for an incredible career opportunity? Then Meritage Homes is the place for you! From the homes we build to the careers we offer, we believe in quality. Meritage Homes is the ENERGY STAR Partner of The Year in Sustained Excellence for being a leader in protecting the environment and advancing energy efficiency in homebuilding. We are looking for candidates who are excited about furthering their careers, as well as being a part of an organization that helps people live happier, healthier lives. With over 100,000 homes built, Meritage Homes is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas. When joining Meritage Homes, you and your career can benefit in several ways, including:
    • A work environment that encourages creativity and innovative ideas from every level
    • An organization that lives by its core values everyday
    • Team atmosphere where every individual is considered a vital asset
    • State of the art technology to provide an optimal working environment
    • A competitive pay structure
    • Strong benefits
    • Flexibility in work-life integration
    • Team-oriented environment where all individuals play an integral role in the company
    • Opportunity to further your career in a growing national organization
    • Maintain a competitive drive to be the best

Keywords: Meritage Homes, Daytona Beach , Marketing Specialist, Advertising , Jacksonville, Florida